Business Operations & Strategy · RevOps · Digital Systems
I build better systems for businesses to grow online.
Business operations, digital systems and customer journeys, bringing strategy and execution together.
I work where business, technology and execution meet.
My background spans business operations, strategy, marketing projects and early-stage startups. Today, I work in RevOps and business operations while independently exploring how digital systems can make businesses simpler, more efficient and easier to discover online.
Strategy
Understanding the business problem before building the solution.
Digital Presence
Websites and digital experiences designed around the customer journey.
Systems
Lead capture, CRM workflows and operational processes.
Automation
Connecting repetitive processes so teams spend less time doing manual work.
Selected work
A few things I’ve built, explored and designed.
Local Business Digital Experience
A concept exploring how a local business could turn its website into a working front door — clear for a first-time visitor to understand, and structured to move them toward getting in touch.
Lead Management System
A self-initiated system mapping how a lead should move from first contact to follow-up, with the manual handoffs replaced by simple automated steps.
Digital Presence Redesign
A concept redesign rethinking an existing digital presence around what a visitor actually needs to know first, and where they should go next.
I start with the problem, not the tool.
Understand
What is the business trying to achieve?
Map
Where are customers, leads and information currently moving?
Build
Design the simplest digital system that solves the problem.
Improve
Measure, refine and automate what can be improved.
Experience
Associate – Business Operations
RevOps companyBusiness operations, revenue processes, systems and cross-functional execution.
Project Manager
Data / Marketing firmMarketing projects, client coordination, data-driven execution and delivery.
Strategy Analyst
StartupBusiness research, strategy and problem-solving.
Entrepreneur-in-Residence
StartupEarly-stage business development, experimentation and strategic initiatives.
Have a business problem worth solving?
If you’re trying to improve your digital presence, organise your lead flow or automate a repetitive process, I’d be interested in understanding the problem.